Advertising (Retail)

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705-Attorney General

ADVERTISING (RETAIL) go back


False or misleading advertisements are unlawful (Business and Professions Code Section § 17500) and constitute "unfair competition" (Business and Professions Codes § 17200).


Where to go for help ...

  • President or manager of company that placed the advertisement;
  • Media in which the advertisement appeared;
  • Local district attorney in consumer's area and/or area in which the ad appeared (white pages of telephone book under county government);


Better Business Bureau:

  • The advertiser may be licensed by an agency of the federal or state government. If so, call or write that agency for assistance.
  • A suspected false advertisement should also be registered with the Attorney General by calling the Attorney General's "hotline" at (800) 952-5225


For additional information, contact agencies listed below:


Department of Justice

Office of the Attorney General

Public Inquiry Unit

PO BOX 944255

Sacramento, CA 94244-2550

(800) 735-2922(TTD)

(800) 952-5225

(916) 322-3360

(916) 323-5341 Fax

711 or (800) 735-2929 TTY/TDD

(800) 855-3000 Spanish TTY/TDD

www.oag.ca.gov


Sacramento, Northern Counties Better Business Bureau

400 S Street

Sacramento, CA 95814

(916) 443-6843

(916) 443-0376 Fax

https://www.bbb.org/us/ca/sacramento


Sacramento County Consumer and Environmental Protection Division

Office of the District Attorney

906 G Street, Suite 700

PO BOX 749

Sacramento, CA 95814

(916) 874-6174

(916) 874-7660 Fax


Small Claims Advisor

301 Bicentennial Circle, Room 330

Sacramento, CA 95826

(916) 875-7846

https://www.saccourt.ca.gov/small-claims/small-claims.aspx


Areas that cover California, Hawaii, Nevada, Arizona, Colorado and Utah:

Western Region

Federal Trade Commission

901 Market Street, Suite 570

San Francisco, CA 94103

(877) 382-4357

www.ftc.gov


Southern Region

10877 Wilshire Boulevard, Suite 700

Los Angeles, CA 90024

(310) 824-4300

(310) 824-4380 Fax


Newspaper Association of America

4401 Wilson Blvd., Suite 900

Arlington, VA 22203-1867

(703) 902-1600

(707) 917-0636 Fax

www.naa.org


National Headquarters for Better Business Bureau

Council of Better Business Bureaus, Inc.

4200 Wilson Boulevard, Suite 800

Arlington, VA 22203

(703) 276-0100

(703) 525-8277 Fax

www.bbb.org


Department Publications:

Consumer Law Sourcebook, Chapter 20



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