From Consumer Wiki
A complaint can be filed with the California Attorney General's Office if a beauty pageant is involved with false advertising, misrepresentation, unfair business practices, or fraud.
Office of the Attorney General
Public Inquiry Unit
P.O. Box 944255
Sacramento, CA 94244-2550
(800) 952-5225 Toll Free - CA only
(800) 735-2929 TTY/TDD - California Relay Service