State of California California Department of Consumer Affairs

Advertising (Retail)

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*<p> Local district attorney in consumer's area and/or area in which the ad appeared (white pages of telephone book under county government);</p>   
*<p> Local district attorney in consumer's area and/or area in which the ad appeared (white pages of telephone book under county government);</p>   
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*Better Business Bureau;
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'''Better Business Bureau:'''<br>
*<p> The advertiser may be licensed by an agency of the federal or state government. If so, call or write that agency for assistance.</p>   
*<p> The advertiser may be licensed by an agency of the federal or state government. If so, call or write that agency for assistance.</p>   
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'''Department of Justice'''<br>  
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'''<font color="#4AA02C">Department of Justice </font color="#4AA02C">'''<br>
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Office of the Attorney General<br>  
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'''Office of the Attorney General'''<br>  
Public Inquiry Unit<br>  
Public Inquiry Unit<br>  
PO BOX 944255<br>
PO BOX 944255<br>
Sacramento, CA 94244-2550<br>
Sacramento, CA 94244-2550<br>
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(800) 952-5225 (CA Callers)<br>
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(800) 735-2922(TTD)<br>
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(916) 322-3360 (Out of State)<br>
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(800) 952-5225<br>
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(916) 322-3360<br>
(916) 323-5341 Fax<br>
(916) 323-5341 Fax<br>
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(800) 952-5548 (TDD in CA)<br>
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711 or (800) 735-2929 TTY/TDD<br>
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(916) 324-5564 (TDD Out of State)<br>
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(800) 855-3000 Spanish TTY/TDD<br>
[http://www.caag.state.ca.us/ '''www.caag.state.ca.us''']<br>
[http://www.caag.state.ca.us/ '''www.caag.state.ca.us''']<br>
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'''Sacramento, Northern Counties Better Business Bureau'''<br>  
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'''<font color="#4AA02C">Sacramento, Northern Counties Better Business Bureau</font color="#4AA02C">'''<br>
400 S Street<br>
400 S Street<br>
Sacramento, CA 95814<br>
Sacramento, CA 95814<br>
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'''County of Sacramento Consumer and Environmental'''<br>  
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'''<font color="#4AA02C">Sacramento County Consumer and Environmental Protection Division
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Protection Division Office of the District Attorney<br>
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</font color="#4AA02C">'''<br>  
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'''Office of the District Attorney'''<br>
906 G Street, Suite 700<br>
906 G Street, Suite 700<br>
PO BOX 749<br>  
PO BOX 749<br>  
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'''Small Claims Advisor'''<br>  
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'''<font color="#4AA02C">Small Claims Advisor</font color="#4AA02C">'''<br>  
301 Bicentennial Circle, Room 330<br>
301 Bicentennial Circle, Room 330<br>
Sacramento, CA 95826<br>   
Sacramento, CA 95826<br>   
(916) 875-7846<br>
(916) 875-7846<br>
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(916) 875-7845 Fax<br>
 
[http://www.saccourt.com/ '''Small Claims Court''']<br>
[http://www.saccourt.com/ '''Small Claims Court''']<br>
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'''''<p>Areas that cover California, Hawaii, Nevada, Arizona, Colorado and Utah:</p>'''''
'''''<p>Areas that cover California, Hawaii, Nevada, Arizona, Colorado and Utah:</p>'''''
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'''Western Region'''<br>
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'''<font color="#4AA02C">Western Region</font color="#4AA02C">'''<br>
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Federal Trade Commission<br>
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'''Federal Trade Commission'''<br>
901 Market Street, Suite 570<br>
901 Market Street, Suite 570<br>
San Francisco, CA 94103<br>   
San Francisco, CA 94103<br>   
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'''Southern Region'''<br>
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'''<font color="#4AA02C">Southern Region</font color="#4AA02C">'''<br>
10877 Wilshire Boulevard, Suite 700<br>
10877 Wilshire Boulevard, Suite 700<br>
Los Angeles, CA 90024<br>   
Los Angeles, CA 90024<br>   
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'''Newspaper Association of America'''<br>  
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'''<font color="#4AA02C">Newspaper Association of America</font color="#4AA02C">'''<br>  
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1921 Gallows Road, Suite 600<br>   
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4401 Wilson Blvd., Suite 900<br>   
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Vienna, VA 22182-3900<br>   
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Arlington, VA 22203-1867<br>   
(703) 902-1600<br>
(703) 902-1600<br>
(707) 917-0636 Fax<br>
(707) 917-0636 Fax<br>
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'''National Headquarters for Better Business Bureau<br>  
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'''<font color="#4AA02C">National Headquarters for Better Business Bureau  
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Council of Better Business Bureaus, Inc.'''<br>  
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</font color="#4AA02C">'''<br>
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'''Council of Better Business Bureaus, Inc.'''<br>  
4200 Wilson Boulevard, Suite 800<br>
4200 Wilson Boulevard, Suite 800<br>
Arlington, VA 22203<br>   
Arlington, VA 22203<br>   
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'''Department Publications:'''Consumer Law Sourcebook, Chapter 20<br>
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'''Department Publications:'''<br>
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Consumer Law Sourcebook, Chapter 20<br>

Latest revision as of 15:53, 9 May 2012

705-Attorney General

ADVERTISING (RETAIL)

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False or misleading advertisements are unlawful (Business and Professions Code Section § 17500) and constitute "unfair competition" (Business and Professions Codes § 17200).


Where to go for help ...

  • President or manager of company that placed the advertisement;

  • Media in which the advertisement appeared;

  • Local district attorney in consumer's area and/or area in which the ad appeared (white pages of telephone book under county government);


Better Business Bureau:

  • The advertiser may be licensed by an agency of the federal or state government. If so, call or write that agency for assistance.

  • A suspected false advertisement should also be registered with the Attorney General by calling the Attorney General's "hotline" at (800) 952-5225


For additional information, contact agencies listed below:


Department of Justice
Office of the Attorney General
Public Inquiry Unit
PO BOX 944255
Sacramento, CA 94244-2550
(800) 735-2922(TTD)
(800) 952-5225
(916) 322-3360
(916) 323-5341 Fax
711 or (800) 735-2929 TTY/TDD
(800) 855-3000 Spanish TTY/TDD
www.caag.state.ca.us


Sacramento, Northern Counties Better Business Bureau
400 S Street
Sacramento, CA 95814
(916) 443-6843
(916) 443-0376 Fax
www.sacramento.bbb.org


Sacramento County Consumer and Environmental Protection Division
Office of the District Attorney
906 G Street, Suite 700
PO BOX 749
Sacramento, CA 95814
(916) 874-6174
(916) 874-7660 Fax


Small Claims Advisor
301 Bicentennial Circle, Room 330
Sacramento, CA 95826
(916) 875-7846
Small Claims Court


Areas that cover California, Hawaii, Nevada, Arizona, Colorado and Utah:

Western Region
Federal Trade Commission
901 Market Street, Suite 570
San Francisco, CA 94103
(877) 382-4357
www.ftc.gov


Southern Region
10877 Wilshire Boulevard, Suite 700
Los Angeles, CA 90024
(310) 824-4300
(310) 824-4380 Fax


Newspaper Association of America
4401 Wilson Blvd., Suite 900
Arlington, VA 22203-1867
(703) 902-1600
(707) 917-0636 Fax
www.naa.org


National Headquarters for Better Business Bureau
Council of Better Business Bureaus, Inc.
4200 Wilson Boulevard, Suite 800
Arlington, VA 22203
(703) 276-0100
(703) 525-8277 Fax
www.bbb.org


Department Publications:
Consumer Law Sourcebook, Chapter 20



Consumer Resource & Referral Guide Consumer Resource & Referral Guide
Directory of State Agencies Directory of State Agencies
Directory of Federal Agencies Directory of Federal Agencies
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