State of California California Department of Consumer Affairs

Advertising (Retail)

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*<p> Local district attorney in consumer's area and/or area in which the ad appeared (white pages of telephone book under county government);</p>   
*<p> Local district attorney in consumer's area and/or area in which the ad appeared (white pages of telephone book under county government);</p>   
-
*Better Business Bureau;  
+
 
 +
'''*Better Business Bureau;'''<br>
*<p> The advertiser may be licensed by an agency of the federal or state government. If so, call or write that agency for assistance.</p>   
*<p> The advertiser may be licensed by an agency of the federal or state government. If so, call or write that agency for assistance.</p>   
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-
'''Department of Justice'''<br>  
+
'''<font color="#4AA02C">Department of Justice </font color="#4AA02C">'''<br>
Office of the Attorney General<br>  
Office of the Attorney General<br>  
Public Inquiry Unit<br>  
Public Inquiry Unit<br>  
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'''Sacramento, Northern Counties Better Business Bureau'''<br>  
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'''<font color="#4AA02C">Sacramento, Northern Counties Better Business Bureau</font color="#4AA02C">'''<br>
400 S Street<br>
400 S Street<br>
Sacramento, CA 95814<br>
Sacramento, CA 95814<br>
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'''County of Sacramento Consumer and Environmental'''<br>  
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'''<font color="#4AA02C">Sacramento County Consumer and Environmental Protection Division
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Protection Division Office of the District Attorney<br>
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</font color="#4AA02C">'''<br>  
 +
'''Office of the District Attorney'''<br>
906 G Street, Suite 700<br>
906 G Street, Suite 700<br>
PO BOX 749<br>  
PO BOX 749<br>  
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'''Small Claims Advisor'''<br>  
+
'''<font color="#4AA02C">Small Claims Advisor</font color="#4AA02C">'''<br>  
301 Bicentennial Circle, Room 330<br>
301 Bicentennial Circle, Room 330<br>
Sacramento, CA 95826<br>   
Sacramento, CA 95826<br>   
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'''''<p>Areas that cover California, Hawaii, Nevada, Arizona, Colorado and Utah:</p>'''''
'''''<p>Areas that cover California, Hawaii, Nevada, Arizona, Colorado and Utah:</p>'''''
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'''Western Region'''<br>
+
'''<font color="#4AA02C">Western Region</font color="#4AA02C">'''<br>
Federal Trade Commission<br>
Federal Trade Commission<br>
901 Market Street, Suite 570<br>
901 Market Street, Suite 570<br>
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'''Southern Region'''<br>
+
'''<font color="#4AA02C">Southern Region</font color="#4AA02C">'''<br>
10877 Wilshire Boulevard, Suite 700<br>
10877 Wilshire Boulevard, Suite 700<br>
Los Angeles, CA 90024<br>   
Los Angeles, CA 90024<br>   
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'''Newspaper Association of America'''<br>  
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'''<font color="#4AA02C">Newspaper Association of America</font color="#4AA02C">'''<br>  
4401 Wilson Blvd., Suite 900<br>   
4401 Wilson Blvd., Suite 900<br>   
Arlington, VA 22203-1867<br>   
Arlington, VA 22203-1867<br>   
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'''National Headquarters for Better Business Bureau<br>  
+
'''<font color="#4AA02C">National Headquarters for Better Business Bureau  
-
Council of Better Business Bureaus, Inc.'''<br>  
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</font color="#4AA02C">'''<br>
 +
'''Council of Better Business Bureaus, Inc.'''<br>  
4200 Wilson Boulevard, Suite 800<br>
4200 Wilson Boulevard, Suite 800<br>
Arlington, VA 22203<br>   
Arlington, VA 22203<br>   
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'''Department Publications:'''Consumer Law Sourcebook, Chapter 20<br>
+
'''Department Publications:'''<br>
 +
Consumer Law Sourcebook, Chapter 20<br>

Revision as of 22:29, 3 August 2010

ADVERTISING (RETAIL)

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False or misleading advertisements are unlawful (Business and Professions Code Section § 17500) and constitute "unfair competition" (Business and Professions Codes § 17200).


Where to go for help ...

  • President or manager of company that placed the advertisement;

  • Media in which the advertisement appeared;

  • Local district attorney in consumer's area and/or area in which the ad appeared (white pages of telephone book under county government);


*Better Business Bureau;

  • The advertiser may be licensed by an agency of the federal or state government. If so, call or write that agency for assistance.

  • A suspected false advertisement should also be registered with the Attorney General by calling the Attorney General's "hotline" at (800) 952-5225


For additional information, contact agencies listed below:


Department of Justice
Office of the Attorney General
Public Inquiry Unit
PO BOX 944255
Sacramento, CA 94244-2550
(800) 735-2922(CA Callers)
(916) 322-3360 (Out of State)
(916) 323-5341 Fax
711 or (800) 735-2929 TTY/TDD
(800) 855-3000 Spanish TTY/TDD
www.caag.state.ca.us


Sacramento, Northern Counties Better Business Bureau
400 S Street
Sacramento, CA 95814
(916) 443-6843
(916) 443-0376 Fax
www.sacramento.bbb.org


Sacramento County Consumer and Environmental Protection Division
Office of the District Attorney
906 G Street, Suite 700
PO BOX 749
Sacramento, CA 95814
(916) 874-6174
(916) 874-7660 Fax


Small Claims Advisor
301 Bicentennial Circle, Room 330
Sacramento, CA 95826
(916) 875-7846
Small Claims Court


Areas that cover California, Hawaii, Nevada, Arizona, Colorado and Utah:

Western Region
Federal Trade Commission
901 Market Street, Suite 570
San Francisco, CA 94103
(877) 382-4357
www.ftc.gov


Southern Region
10877 Wilshire Boulevard, Suite 700
Los Angeles, CA 90024
(310) 824-4300
(310) 824-4380 Fax


Newspaper Association of America
4401 Wilson Blvd., Suite 900
Arlington, VA 22203-1867
(703) 902-1600
(707) 917-0636 Fax
www.naa.org


National Headquarters for Better Business Bureau
Council of Better Business Bureaus, Inc.
4200 Wilson Boulevard, Suite 800
Arlington, VA 22203
(703) 276-0100
(703) 525-8277 Fax
www.bbb.org


Department Publications:
Consumer Law Sourcebook, Chapter 20



Consumer Resource & Referral Guide Consumer Resource & Referral Guide
Directory of State Agencies Directory of State Agencies
Directory of Federal Agencies Directory of Federal Agencies
Return to DCA Home Page Return to DCA Home Page

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